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Smiling through the chaos. This hoodie features a vivid flower-headed figure holding a sign that says “I’m doing great” — all rendered in hyper-saturated pinks, purples and acid yellow. It’s playful, surreal, and hits a little too close to home. Like a cartoon breakdown on cotton.
This is one for the performers, the overthinkers, and the “I’m fine” specialists.
Soft brushed interior, smooth exterior
85% organic cotton, 15% recycled polyester
Midweight — perfect for layering or wearing solo
Double-layer hood, set-in sleeves, front pouch pocket
Certified by GOTS, OEKO-TEX & PETA-Approved Vegan
Printed to order, no overproduction — just what’s needed
Unisex fit — size up for a slouchier, relaxed look
Design Story:
You know the feeling.
Too loud inside your head, too calm on your face.
That’s this design — cheerful on the outside, leaking colour on the inside.
It’s about humour as a defence mechanism.
Meltdown with a smile.
And making sure everyone else thinks you're doing just fine.
Welcome to OBEY // CO.
Where everything you wear means something.
Each garment is made to order the moment you purchase — a conscious choice that ensures exceptional quality while eliminating unnecessary waste.
We don’t rush perfection. Thank you for supporting sustainable craftsmanship with intention.
I’m Doing Great Premium Hoodie
£110.00 GBP
Reliable shipping
Flexible returns
This is one for the performers, the overthinkers, and the “I’m fine” specialists.
Soft brushed interior, smooth exterior
85% organic cotton, 15% recycled polyester
Midweight — perfect for layering or wearing solo
Double-layer hood, set-in sleeves, front pouch pocket
Certified by GOTS, OEKO-TEX & PETA-Approved Vegan
Printed to order, no overproduction — just what’s needed
Unisex fit — size up for a slouchier, relaxed look
Design Story:
You know the feeling.
Too loud inside your head, too calm on your face.
That’s this design — cheerful on the outside, leaking colour on the inside.
It’s about humour as a defence mechanism.
Meltdown with a smile.
And making sure everyone else thinks you're doing just fine.
Welcome to OBEY // CO.
Where everything you wear means something.
Each garment is made to order the moment you purchase — a conscious choice that ensures exceptional quality while eliminating unnecessary waste.
We don’t rush perfection. Thank you for supporting sustainable craftsmanship with intention.
Size guide
| CHEST WIDTH (inches) | BODY LENGTH (inches) | SLEEVE LENGTH (inches) | |
| S | 20 ¼ | 26 ¾ | 25 ¼ |
| M | 21 ¼ | 28 ¼ | 25 ¾ |
| L | 22 ⅜ | 29 ⅛ | 26 ⅜ |
| XL | 23 ⅝ | 29 ⅞ | 27.0 |
| 2XL | 24 ¾ | 30 ¾ | 27 ⅝ |
| CHEST WIDTH (cm) | BODY LENGTH (cm) | SLEEVE LENGTH (cm) | |
| S | 51.6 | 68 | 64 |
| M | 54.1 | 71.9 | 65.5 |
| L | 56.9 | 74 | 67 |
| XL | 60 | 76 | 68.6 |
| 2XL | 63 | 78 | 70 |